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The history of the productRUNNING PIONNERS

The jogging pionners

How come running has become so popular nowadays? History tells us that an American trainer, Bill Bowerman, discovered in New Zealand a new, slow and light approach to running for the elite as well as amateurs.

Jogging is then a revolutionary training method designed by Arthur Lydiard from New Zealand. Bill Bowerman brings back this new practice to the West coast of the United States in Oregon. Success is immediate and the practice expands to the whole country. In towns, on roads, in the countryside, people start to run everywhere to maintain or improve their health.

Towards the end of the 60’s, running brings a sports dimension to the rising counterculture. Running with an open mind, looking for new feelings, appears as a contrast to the competitions reserved for an elite and performed within closed doors in front of conservative managers.

In the United States, in Oregon, these new values find an incarnation with the emergence of a new brand which will soon revolutionize the world of running shoes, Nike. Also, jogging finds a hero with the rise of a young champion with a bright future and a stimulating energy: Steve Prefontaine.

At the same time, in Europe, a few people unite to launch another revolution. In Switzerland, Noël Tamini creates a new magazine called Spiridon. The magazine starts a crusade for “running for all” and in particular for women, a mix of philosophy, mysticism, masochism and libertarian spirit.

€37.08 €74.17

Running Shoes Sweat

Round collar Sweat

Made in Portugal
Size :
Product available with different options

  • 100% cotton 
  • Ultra comfortable
  • Treatment for fade out effect
  • Vintage running shoes graphism printed on the chest
  • A tribute to the running pioneers
  • Sold with historic details

Machine washable at 30°C inside out, wash with like colours, risk of disgorging, gentle ironing, machine drying not recommended.

Free delivery depending on your country.
Articles can be returned within 30 days.
Express delivery available.

Made in Europe

Our production is located in France and Portugal.

We worked hard to develop high quality products: the design, the cut, the stitch, the colours... Attached to authenticity that lays deep in the brand DNA, we indicate the place where our products are manufactured, France or Europe.