The history of the productPANACHE
THE VANQUISHED ARE OFTEN GREAT HISTORICAL FIGURES IN THE FRENCH COLLEC-TIVE MEMORY.
Just as for Cyrano de Bergerac, honor, courage and techni-cal mastery prevail over the result, winning seems secondary. It is the very essence of the French spirit, the act is more important than the result, the panache more impor-tant than the success: one must remain upright in his boots, no matter the consequences... To succeed in life implies panache, not results!
In sports, same thing! How many times have we read or heard that Les Bleus lost with panache? Panache is how we named this tricolor rooster perched on a ball, but beware, times are changing, Panache also loves victory.