The history of the productSPORTS DIRECTOR

THE CYCLING PELOTON IS INSEPARABLE FROM ITS ENTOURAGE OF CARS, INCLUDING THE FAMOUS "SPORTS DIRECTORS".

Their role appeared when race organizers changed the format of competitions from individual to team racing. The model of the cars has obviously evolved over time as well as the way the team managers communicate with the famous earpiece. His role is not only to answer with a smile to the bikers' microphone or to shout encouragement, but also to be a strategy animator and staff coordina-tor. Often a former rider, the sports director is accompanied in his cars by teammates, ready to intervene for any equipment, food or clothing problem.