Why the Salamander ? The most famous person from Cognac, François the 1st adopted the salamander as his emblem.
Since ancient times the salamander has two legendary features: survive in fire and even nourish from it and put fire out. The USC had the salamander on the left breast to warm the heart while they were playing.
And the white and red?
According to the secret of colours in fashion in the XVth century, white combined with red meant "Boldness in things honest"…